Uncommon Ways to Build Trust
Gaining your consumer’s trust used to be relatively easy. As long as you dependably delivered a quality product, you were worthy of doing business with. A brand could control what the public saw,...
View ArticleDrive Business Profitability with Customer Churn Analysis
By Margie Zable Fisher You probably know how many new customers you brought on this year. But do you know how many you’ve lost? Keeping track of the customers you’ve lost, or churned, is not fun, but...
View ArticleUnderstanding Press Releases
Press releases are a form of publicity you can use to turn company news into marketing opportunities. And it’s not limited to the big players. If you want to generate some buzz, getting local news...
View ArticleCommunity Marketing Ideas — Summer 2022 and Beyond
Having a community that supports you is essential for survival — this is especially true when running your business. Whether online or in person, you’ll want to seek opportunities for community...
View Article4 Reasons Your Accounting Firm is Losing Customers
If your accounting business is seeing a steady drop in bookings over the past few months, then competitors likely are outplaying you. Modern small businesses have a lot of things to consider when it...
View ArticleHow to Retain Customers Using Thryv
Getting customers takes work. A lot of work. Reports consistently show it costs from five to 25 times more to gain a new customer than keep an existing one (depending on the research you choose). So...
View ArticleIs Your Law Firm Losing Customers? Try These Solutions
Has your law firm been seeing fewer new clients recently? It’s a tough and competitive world for law firms. Standing out among the competition is critical, but it doesn’t have to be complicated. It’s...
View ArticleOvercoming Your Fear Of Self-Promotion
As a small business owner, you need to let people know about your business any way you can. Self-promotion is among the most economical and effective ways to accomplish that goal. After all, who better...
View ArticleTaylor Swift, Master of Rebranding
Despite her lyrics claiming otherwise, Taylor Swift can have nice things. Why? She’s a master of rebranding. She’s able to adapt to circumstance and turn it to her advantage, mobilizing an important...
View ArticleCompete on Awesome, Not on Price — Webinar Recap
By Margie Zable Fisher “In today’s times, with inventory and raw materials costing more, we need to make sure that we hold on to our margins,” says Susan Frew, president of Sunshine Home Services in...
View ArticleA Website is Not Enough to Sustain Your Business
When you’re starting a business there’s a whole host of things you need to do. Business name? Check. Phone number? Check. Email address? Check. Website? Check. At that point, it’s easy to think you’re...
View ArticleHow to Thank Your Customers and Build Lasting Relationships
By Seth Richtsmeier On average, loyal customers are worth 10 times more than their initial purchase. If you want to keep customers coming back, invest in a relationship with them. Little things can go...
View Article3 Ways to Make Your Medical Practice More Efficient
by Margie Zable Fisher If you’re like many medical providers, just keeping up with the latest medical advances and treatments could keep you busy most every day. When you add in everything you do to...
View ArticleIn the Trades: Secrets to Gaining Customer Loyalty
What’s the key to customer loyalty for trades-oriented businesses? We caught up with Cole Justice, product manager at Thryv, to pose some frequently asked questions about building customer loyalty for...
View ArticleHow to Use Marketing to Reach Your Customers
Every so often, marketing folks adopt new buzzwords that seem to take on a life of their own. Most times, that’s for good reason — the market and society are evolving, and we’re working to keep pace....
View ArticleYour New Customer Service Headquarters: Social Media
Have you ever stopped to consider the secret side of social media? Beyond the TikTok dances, Facebook posts and comments, there’s a hidden gem that could change how you approach customer support....
View ArticleMaximizing ChatGPT for Content Creation
ChatGPT and other generative AI tools have dominated the media spotlight for good reason— theyseem to know almost everything about everything. With a few prompts, they can immediately churn out...
View ArticleCompetitor Research Tips to Boost Your Strategy in 2024
When was the last time you took a peek at your competition? If you plan on 2024 being your stand-out year, you’ll want to for the sake of your strategy. To stand out, you must know what’s out there,...
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